During this difficult time, we encourage consumers to enjoy a variety of cuts of high quality Canadian beef. Moving a variety of cuts will help the beef industry and the economy. If there’s a market available for all cuts of beef, packers will be better able to buy cattle.

If Canadians add two or three more beef meals to their menu each week from the wide variety of cuts that are available, it helps more than the beef farmers. It helps get packing plant workers back on the job, truckers back on the road, and improves the economy of communities right across the country.